Whether you are shopping with us or just browsing our website, we want you to know that we are fully committed to protecting your privacy. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy policy.

If you have questions about how we use your data or what we do to protect your privacy, please don’t hesitate to email us atenquiries@pedalworks.co.uk.

For all of our services, the data controller is Pedal Works Limited.


In order to shop with us, you’ll need to provide us with the following information:

Type of informationWhy we need it
Name and contact detailsTo deliver your orders
To send you service information relating to your orders
At your request, to let you know when an item is back in stock
To send you marketing emails (only if you’ve opted-in)
For fraud prevention
Payment detailsTo take payment and give refunds where necessary
For fraud prevention

Once you have placed an order with us, we’ll keep hold of the following information:

Type of informationWhy we need it
Your purchase history, browsing history and saved itemsTo fulfil your orders, provide customer service and handle returns
To find out what you like, and send you relevant marketing emails (only if you’ve opted-in)
Your contact history with usTo provide you with customer service and support

You also have the option of providing the following further information:

Type of informationWhy we need it
Your gender, date of birth and interestsTo find out what you like, and send you relevant marketing emails (only if you’ve opted-in)

When you use our website, we will also collect the following information:

Type of informationWhy we need it
Your device IP addressTo set your default options such as currency and language
To protect our website from fraud or malicious software
The type of device you are using to access our websiteTo improve your shopping experience by displaying our website in the best way for your device

We will also use most of the above data for our own internal analysis to help us better understand our customer base, and how our customers use our website. We do this to provide you with a better shopping experience.


We will never sell, distribute or lease your data to any third party. In order to fulfil orders and provide you and other customers with a highly personal level of service, we do share your data with the following data controllers:

  • Our delivery companies –Royal MailandTNT
  • CitrusPay– our payment service provider,
  • V12 Retail Finance, who we use to offer our customers finance payment plans
  • Brands we stock who offer warranty on their products (in the event that you need to claim on the warranty)
  • Companies who administer the Cycle to Work Scheme, allowing you to save on the costs of a bike by purchasing it through your employer
  • Marketing and advertising agencies who we work with to run our business


If you opt-in to receive marketing emails from us, we’ll send you a few emails from time to time keeping you up-to-date with news of our latest products, offers and in-store events.

In order to receive emails from us, you only need to provide us with your email address. To help you get the most out of our emails, you have the option of telling us a bit more about yourself. By letting us know things like your age, gender and interests, we are able to send you more relevant email content. You are not obliged to do this, and you can update your preferences within your customer account at any time.

If you’ve bought from us, we may use this information to send you emails about similar products that may be of interest to you. Some emails that we send will be based on actions that you take on our website, for example buying or viewing a specific product. We do this to enhance your shopping experience, and to help you find products which we think may be useful to you. Rest assured that we will never make opting-in a condition of receiving a service from us.

You can opt-out of receiving marketing emails from us at any time by:

  • Clicking the ‘Unsubscribe’ link at the bottom of any of our marketing emails
  • Updating your email preferences within yourcustomer account
  • Contacting the store

If you opt-out of receiving marketing emails, you will still receive important order and delivery information by email.


A cookie is a small text file which asks permission to be downloaded onto your computer or smartphone when you visit a website. It allows the website to recognise your device each time you access the website, and will store some information about your preferences or past actions.

We use cookies to improve your shopping experience by doing things like:

  • Keeping your chosen products in your basket
  • Remembering products that you’ve saved to your wish list
  • Sending you email reminders about products you’ve viewed or left behind (only if you’ve opted-in to receive email marketing from us)
  • Analysing web page traffic to make sure that you and other customers can find what you’re looking for easily

When you first land on our website, we’ll show you a message to let you know that we use cookies, and to ask for your consent to store them on your device. You can disable cookies within your internet browser settings.


We may occasionally provide links to third party websites to help you find other relevant information. Please be aware that any such site will not be governed by this privacy policy, and we therefore cannot be responsible for the protection and privacy of any information which you provide whilst using it. You should exercise caution and look at the privacy statement applicable to the web site in question.


We will keep your personal information for as long as you have a customer account with us. This helps us to provide you with a fast, efficient service, from checkout to delivery, each and every time you shop with us.

We encourage you to keep your information up-to-date, and you can do this easily at any time within your customer account, or bycontacting us.


When it comes to your personal information, you have the following rights:

  • The right to be informed about how we use your information
  • The right to access any information we hold about you
  • The right to correct any inaccurate information that we hold about you
  • The right to request that we delete information that we hold about you
  • The right to request that we stop processing your information i.e. using it for any or all of the purposes set out in this privacy policy
  • The right to access your information in such a way so that it can easily be transferred from environment to another in a safe and secure way
  • The right to object to, and opt-out of our email marketing at any time

We will always ensure that our services are made available to you in a way that makes it easy for you to exercise any of these rights, at any time. If you have any questions or wish to exercise your rights, pleasecontact us.


In order to fulfil international orders, some data will be passed on to companies within our delivery network who operate outside of the European Economic Area. As with all of our data transfer, this is carried out in a secure way and only the information needed to fulfil your order (e.g. name, contact details, postal address) will be provided.


From time to time, we may update our privacy policy to reflect changes in the way we provide our services to you, or in accordance with changes in data protection law. We encourage you to stay familiar with our privacy policy, but rest assured that If any significant changes are made, we will let you know.

If you have any questions about any changes we make, you are entitled to invoke any of your rights as set out above. We also encourage you tocontact us.


We welcome all feedback, good or bad. If you:

  • Have any questions about how we collect and use your information
  • Would like a copy of the information we hold about you
  • Would like to update or remove any of the information we hold for you
  • Would like to exercise any of your rights explained above

You can either email us at enquiries@pedalworks.co.uk or write to us at:

Data Protection Officer
Pedal Works Limited
5-7 West Street
United Kingdom