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About Us | Pedalworks Bike Shop

Words by Pedalworks on 27/02/2020 09:11:00

Pedalworks is a large specialist bike shop located in the conservation area of Dunstable and next door to the wonderful Chilterns.


To inspire more people to ride bikes.


Every customer is a different individual with different needs and aspirations. Our store is not just about bikes, it’s about lifestyle, health and community as well as Performance. We’ve called our Team, Pedalworks Performance because it’s not just about racing, but about getting the most from yourself in whatever you choose to do…ride up a big mountain or around the local woods. We’re all a bit different.


We stock a wide range of great brands in the store. This includes Trek, Cannondale, Giant, Bianchi, Cube, Whyte and Kinesis.  We also specialise in full custom builds with these and other brands including Colnago, De Rosa and Lynskey Titanium. Of course, we also offer a full range of quality components such as Mavic Wheels, SRAM Etap, Quarq Power-meters and Kask Helmets. We stock clothing brands including Bontrager, Castelli, Endura and our own extensive range of Pedalworks Clothing



We offer a rapidly expanding range of services. This includes a full Pro Level Cytech qualified workshop, Bike Fitting using Dartfish Motion Capture Cameras, Custom Footbeds using Sidas Footbeds, Indoor training with full coaching and outdoor training rides during the Summer Months. We also offer Fitness/Power Testing and of course, Coaching. WE have Zwift Stations in the shop with our demo Zwift account set up for multiple riders. Our Coach offers tailor-made packages based on the latest training techniques and uses Training Peaks for individual measuring and performance testing.


Our Shop Rides take place on Saturday mornings meeting at 910am at the Dunstable Store.  We usually ride on-Road on tried and tested routes in the area for around 40 miles. When the weather turns icy or snowy..we go off-road on CX and MTB bikes. These off-road rides use the local Dunstable Downs and the Green-lanes around Totternhoe. We also travel to  Race and Sportif events in the UK and abroad. This always includes the Reliability Ride series here in the Home Counties as well as to one or more of the Belgium Spring Classics. We also have a BC affiliated racing Team, Pedalworks Performance which focuses on Cyclocross and other Off-Road events.


Our store is easily found at the centre of Dunstable. It covers approx. 3000 sq feet over two floors with Fitting and training on the first floor and most of our bikes on the ground floor. We have an entrance to the rear which can be used as pick up and drop off of your new bike or your current bike that needs some work in our fully fitted Cytech workshop. We also offer a Pick-Up and Delivery service using our Pedalworks Van. This is Free with every Full Service booked within a 20-mile radius of the shop


Pedalworks offers 24/7 online purchasing with Interest-Free Finance available. Any bikes purchased online are fully checked, tuned and adjusted before shipping via our couriers(usually TNT). We ship all over the world as well as the UK. Our Facebook page keeps all of the customers up to date on events, shop rides, training sessions as well as any other news or special offers.  We are usually racing somewhere most weekends and news of our Team’s progress is regularly posted. We can also be found on Instagram and less often Twitter.